Client: Charlton Financial
Industry: Financial Services
Challenge:
A financial planning firm, Charlton Financial provides strategic advisory and consultancy. Its main target market consists of high net worth individuals, usually seeking low risk and attractive return investment opportunities. They required a solid brand and identity for their business.
Solution:
The concept developed at Fudio revolves around the idea of confidence and trust which is the hallmark of this organization and industry. The initials ‘C’ and ‘F’ are depicted in the brand mark, where the ‘C’ is in positive space and ‘F’ in negative space. Representing integrity, prosperity and safety, the custom made strong but simple typography and the mark effectively sets the company apart from the competition.
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